Omar Choudhry > Ventures

Some ideas are bigger than design

I like to play a larger creative role in ideas that I believe in,
currently holding a combined valuation of $5 million
PRODUCT/SERVICE
waft-white

Status: Pre-Launch (Beta)

Founded: 2016, Singapore

Key People: Kent Ertugrul, Valerie Boffy, Johanna Monange

Waft introduces personalised perfume to the mass market like never before, giving users a visually gripping and cost effective way to build your own fragrance or send as a gift to your loved one. I'm involved in Waft as Lead UI/UX Designer and responsible for all mobile and web design. Waft is expected to launch in USA, Australia and UK in October 2016.

izaha-ft
FASHION
izaha-logo

Status: Active, 2 Years

Founded: 2014, London

Key People: Faisal Choudhry

As a founding investor in Izaha, from the onset I've believed in my brother's vision to combine arabic inspired design with urban fashion. As a creative partner, I assist on all design decisions associated with product manufacturing, branding and marketing. Izaha ships worldwide and recently started stocking in Canada too for faster shipping to U.S. & Canadian customers.

HEALTH/LIFESTYLE
calo-white

Status: Development

Founded: 2016, London

Key People: Sam Plumptre, Steve Mellor

Calo is designed to make getting in shape fun again - it's your personal diet pal that motivates you based on your custom diet and work/life routine. Steve leads an elite group of skilled personal trainers in Claridges Hotel and teamed up with Sam to bring a new edge to the health and fitness market. I'm responsible for all UI design on the app which is expected to launch early 2017.

calo-bg

Got an idea? I'm all ears

As much as I'm in love with the process of creating something from nothing, ultimately it's the people I have the pleasure of working with that make it that bit more magical. I have an open approach to the way I work and a simple mutual agenda – 'Let's create something our users will love.'

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