Omar Choudhry > Ventures

Some ideas are bigger than design

I like to play a larger creative role in ideas that I believe in,
currently holding a combined valuation of $5 million

Status: Pre-Launch (Beta)

Founded: 2016, Singapore

Key People: Kent Ertugrul, Valerie Boffy, Johanna Monange

Waft introduces personalised perfume to the mass market like never before, giving users a visually gripping and cost effective way to build your own fragrance or send as a gift to your loved one. I'm involved in Waft as Lead UI/UX Designer and responsible for all mobile and web design. Waft is expected to launch in USA, Australia and UK in October 2016.


Status: Active, 2 Years

Founded: 2014, London

Key People: Faisal Choudhry

As a founding investor in Izaha, from the onset I've believed in my brother's vision to combine arabic inspired design with urban fashion. As a creative partner, I assist on all design decisions associated with product manufacturing, branding and marketing. Izaha ships worldwide and recently started stocking in Canada too for faster shipping to U.S. & Canadian customers.


Status: Development

Founded: 2016, London

Key People: Sam Plumptre, Steve Mellor

Calo is designed to make getting in shape fun again - it's your personal diet pal that motivates you based on your custom diet and work/life routine. Steve leads an elite group of skilled personal trainers in Claridges Hotel and teamed up with Sam to bring a new edge to the health and fitness market. I'm responsible for all UI design on the app which is expected to launch early 2017.


Got an idea? I'm all ears

As much as I'm in love with the process of creating something from nothing, ultimately it's the people I have the pleasure of working with that make it that bit more magical. I have an open approach to the way I work and a simple mutual agenda – 'Let's create something our users will love.'

Share Your Idea